From being featured in nearly every 20 year old’s A Day in the Life Instagram reel to being the top wishlist item for tweens this Christmas, and now even causing Black Friday level frenzy at Target stores around the country, the Stanley Quencher is one hot product.

But how did this 113 year old brand, who primarily catered to the retired cop or avid fisherman, manage to create last year’s most iconic products among women?